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1Cover Page 5EDITOR’S NOTE 8EMPOWERING THE DIGITAL DUO 10MEET KING CUSTOMER 12CMO: FRIEND OR FOE? 15OUT OF THE SHADOW IT 18FIVE STEPS TO IMPROVE THE CMO/CIO RELATIONSHIP 20CIOS NEED CMOS TO HELP THEM TELL THEIR STORIES 21IT’S ALL PART OF THE PLAN 22WHEN IT COMES TO BIG DATA, MARKETERS HAVE BIG NEEDS 23WHAT CIOS NEED TO MAKE SENSE OF BIG DATA 25THE DIGITAL APPCONOMY 28SUPER C (SUITE) 31GOT WHAT YOU NEED? 34DRIVING DIGITAL