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7Column: What are we missing? 8Booth’s Bulletpoint Bulletin 11Column: Choose your MSP wisely 12How to pick a cloud provider 16Windows 11: Is this the last ever version? 19Stock watch 20HPE GreenLake vs Dell Apex: The race is on 25Figuring it out 27What’s next for Jim Whitehurst? 32Life inside the Microsoft rocket 34The wake-up call 36Channel news 40The Hustle: ‘We learn more from failing than we do from success.’ 42Company profile: Dartcom targets growth, and brings SMEs along 44Roundtable: The state of the network 50Partner awards 52Movers and shakers 54Closing thoughts