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Brainstorm February 2019 Issue: Alpha - Microsoft

Meeting the Azure opportunity

Staying competitive in an increasingly tough market, it's vital to leverage technology and new solutions to differentiate oneself.
In response to the market and the needs of its customers, Microsoft has changed its business model, shifting it to become platform-focused.

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This enables partners to utilise their own unique services, solutions and intellectual property based on Microsoft technologies in delivering innovative solutions at scale with their relevant client base. In the process, Microsoft has built up a robust and mature partner ecosystem that will be further supported by its new local African datacentres.
As Microsoft evolves its own business model, itÕs critical having partners that have been able to transform themselves in setting industry benchmarks for innovation in business and technology.
In this issue of Brainstorm Alpha, we showcase the excellence in Microsoft's South African ecosystem and how these businesses are helping local enterprises to digitally transform, as we profile the winning partners from Microsoft's 2018 Partner awards.
Brainstorm Alpha is designed to showcase excellence from companies in South Africa that not only deliver, but also drive technology. This publication serves as an in-depth case study and can provide insight and inspiration for those companies looking to move to the cloud and digitally transform their own business.
In the opening editorial, we outline why it's all about understanding how customers are thinking about the world and how this helps them enable customers to shift mindsets and habits. Then we look at how the locally-located Microsoft cloud will benefit companies, along with how companies can change the way business is done, as well as how AI will impact workers. The publication then provides insights into the great work undertaken by Microsoft's partners that led to them winning their respective awards.
I hope you find the stories insightful and interesting, with the publication providing you with an insight into how you can embark on your own successful digital transformation journey.

Simon Foulds
Editor

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