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Brainstorm November 2018 Issue: Special Focus - MTN

Focused on the future

Digital transformation of the organisation seems to be the drum that every part of the IT industry is currently banging.

At the centre of digital transformation is customer-centricity. A connected, digital organisation enables customers to engage with it when they want to and how they want to. However, you can't get closer to your customers or realise the other benefits of digital transformation without relying on the backbone of connectivity. So, it's important that every organisation embarking on its own digital transformation journey has a connectivity partner that understands the challenges and strategies faced and can develop solutions to assist.

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In this Special Focus, MTN Business elaborates on how it's enabling customers to embrace the digital world. You'll find a story featuring Wanda Matandela, the company's chief enterprise business officer, who outlines the strategy and how it is focusing on customers and connectivity.

Giovanni Chiarelli, chief technology and information officer, expands on how MTN has undertaken its own technology transformation in getting ready for the digital future of its customers. And, Dr Christian Wirtz, executive for Enterprise Solutions and Operations, highlights the importance of partners in delivering a great service, tailored to the needs of MTN's own customers.

In a tough economic environment, the shift to digital also helps in driving differentiation, and that relies on a solid foundation of connectivity, explains Mariana Kruger, GM: Product and Solutions. And Calvin Govender, head of Enterprise Planning and Solution Architecture, elaborates on how seamless connectivity and cloud capability are critical to the success of the modern business.

The importance of market segmentation is focused on by Llewellyn Ramsagar, GM: Enterprise Marketing and Thandeka Chabane, acting GM for Client Services, explains how communicating with customers is critical in addressing their needs, and ensuring the clientele takes centre stage. You'll also find other key stories focusing on mobility, the Internet of Things and the key segments of enterprise, SMEs and the public sector

Unlocking the Fourth Industrial Revolution through a strategic alliance will be critical to an organisation's future. It's important that you have a focused business partner, that has its finger on the pulse of all the trends happening globally, and can bring these back to you for the benefit of your business. In this publication, you'll be able to read how MTN Business is positioning its offering to assist in this regard. Enjoy the read.

Simon Foulds
Editor

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