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Brainstorm July 2018 Issue: Special Focus - IBM

Focused on the future

How do you differentiate your business from the competition?
You continue pushing the envelope, ensuring you have access to the future – today.
Disrupt or be disrupted is today’s mantle. Do you sit back and wait for the next wave of technology, or strive to take your business forward? Companies cannot afford to sit back. They need to adopt the latest technology, and move forward in growing and expanding.

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Business today cannot ignore digitisation, the cloud or cyber security. You do so at your own peril. Without a strategic digital transformation programme in place, the long-term sustainability of every organisation will be under threat. It is about futureproofing your business.

Blockchain, AI, IoT and the cloud are all aspects businesses today need for the business of tomorrow: these are all beneficial for a company’s growth and tackling the Fourth Industrial Revolution head-on.

Data is the key driver for every business and organisation. If you don’t know how to utilise data efficiently and effectively, your operation will suffer, irrespective of whether you’re generating profits or simply providing services. PoPI and the GDPR are as a result of wanting to protect data.

A critical role is lowering the cost of doing business through more efficient IT processes, ensuring key cyber security elements are in place, and controlling how data is protected and utilised.

IBM believes there are three critical pillars in doing business in the future: cognitive, cloud and industry. Cognitive is the art of understanding data through new intelligent systems; cloud is the powerhouse where many of these concepts are being executed; and industry is the ultimate beneficiary of any resulting services, and, as such, the central cog of this motion. Combined, they create the blueprint for this new era.

Another key aspect for driving business is blockchain. The fact that a big vendor like IBM is taking this technology seriously might be surprising for some, but in the evolving technological world of today, it is important to embrace the technologies of tomorrow.

In this Special Focus, we look at the role IBM takes in assisting the futureproofing of business today.

I hope you, our readers, find this publication insightful and interesting. Happy reading

Simon Foulds
Editor

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