Like it or not, the Protection of Personal InformationAct (POPIA) will have a direct impact on corporatego-to-market strategies.
According to the findings of a recent data privacysurvey, 70% of local organisations believe this, but manyare struggling to find a balance between continuing theirdirect marketing efforts and complying with privacyregulations.

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Moreover, compliance with POPIA remains an issue asonly 55% of respondents say their organisations are mid-way with the process.And if these results were not enough of a reminder ofthe value of data to business, then have a read through apiece by Mervyn Mooi, director of Knowledge IntegrationDynamics.
He believes data enables communication, learning,design, knowledge, information transfer, actions orexecution in all spheres of life – but quantifying the valueof that data remains a challenge.
Mooi adds that most data valuation models aresubjective and based on criteria that are not alwaysstandardised across industry sectors and disciplines.
In this issue we also delve into cyber security in the contextof mobility and IOT, a critical consideration for businesses as themarket looks ahead to 2020 – the opportunities and challenges.

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Chris Tredger
Editor